Strategic planning for
an entertainment company

SITUATION

Objective: Establish business and creative orientations for the next 5 years​

Situation:​

• Revenue maturity for the core business​
• Brand erosion and fatigue​
• Intensified direct and indirect competition

 

APPROACH

A rigorous internal and external diagnostic was conducted​

• Global trends in live entertainment​
• Market, consumer, competitor analyses (external)​
• Financial, marketing and operational analyses (internal) ​
• Interviews with internal stakeholders and external industry experts​

Strategic workshops and two-day strategic offsite with executive team to reflect on new growth paths for core business and diversification opportunities

 

DELIVERABLES

• Development of corporate objectives and artistic orientations​
• Revision of company’s mission, goals and values​
• Identified business strategies and quantified future revenue sources for profitable growth: new markets, new creative content, new customer segments, new distribution formats, new partnerships, etc.​
• Proposed improvement opportunities for the creation / production / operations models​
• Translation of strategies in 3-year financial plan ​
• Organizational structure to support strategies