Business plan development
SITUATION
Objective: Develop 5-year business plan, identify financing needs, determine in which country to launch
Situation:
- New PropTech business with disruptive business model
- Fragmented competitive market with traditional incumbents
- Consumers need digital tools, especially given global pandemic
APPROACH
- Identify global trends in residential real estate sector and PropTech specifically
- Perform benchmarking, competitive analyses, and secondary consumer research to identify unmet consumer needs
- Determine market opportunity and product-market fit
- Perform country analyses to identify best country to launch and geographic expansion roadmap
- Model supply & demand for next 5 years
- Identify key success factors and operational/financial metrics and targets
- Forecast P&L over next 5 years including scenario analyses
- Identify financing needs for immediate seed round and future series A
- Perform workshops to elaborate brand strategy and brand positioning (supported by focus groups)
- Determine best go-to-market strategy for launch in early 2021
DELIVERABLES
- Business plan including 5-year financial forecasts
- Fundraising pitch decks
- Go-to-market strategy
- Brand strategy and positioning
- Dashboard with key operational & financial metrics
- Organizational and governance structure