Business plan development

SITUATION

Objective: Develop 5-year business plan, identify financing needs, determine in which country to launch

Situation:​

  • New PropTech business with disruptive business model
  • Fragmented competitive market with traditional incumbents​
  • Consumers need digital tools, especially given global pandemic

 

APPROACH

  • Identify global trends in residential real estate sector and PropTech specifically
  • Perform benchmarking, competitive analyses, and secondary consumer research to identify unmet consumer needs
  • Determine market opportunity and product-market fit
  • Perform country analyses to identify best country to launch and geographic expansion roadmap
  • Model supply & demand for next 5 years
  • Identify key success factors and operational/financial metrics and targets
  • Forecast P&L over next 5 years including scenario analyses
  • Identify financing needs for immediate seed round and future series A
  • Perform workshops to elaborate brand strategy and brand positioning (supported by focus groups)
  • Determine best go-to-market strategy for launch in early 2021

 

DELIVERABLES

  • Business plan including 5-year financial forecasts
  • Fundraising pitch decks​
  • Go-to-market strategy
  • Brand strategy and positioning​
  • Dashboard with key operational & financial metrics
  • Organizational and governance structure