Top line growth
SITUATION
Objective: Increase revenue per spectator for an entertainment company’s retail division (souvenir shops and food & beverage concessions)
Situation:
- Revenue maturity for the core business
- Brand erosion and fatigue
- Intensified direct and indirect competition
APPROACH
- More than 30 boutiques and concessions around the world (most of which travel with the show, making operations more complex)
- Declining revenues per spectator for the retail division over the last decade —> focus on the core business of shows and ticket sales
- No IT tool to source products or manage inventories (>2,000 unique products in multiple show locations and four DCs)
DELIVERABLES
- Development of corporate objectives and artistic orientations
- Revision of company’s mission, goals and values
- Identified business strategies and quantified future revenue sources for profitable growth: new markets, new creative content, new customer segments, new distribution formats, new partnerships, etc.
- Proposed improvement opportunities for the creation / production / operations models
- Translation of strategies in 3-year financial plan
- Organizational structure to support strategies